KIDZ BOP
You caught us, this isn’t really a campaign about Kidz Bop. It’s about Bopz, a brand new sister company that we thought up to aid children in their musical growth. Bopz helps preteens smoothly and safely transition from Kidz Bop collections to actual adult albums.
It’s The Bridge to Better Music.
AD: June Chen
CW: Isaac Swedlow
CW: Isaac Swedlow
WHAT IS IT?
Bopz is a collection of bands that produce music for kids who are too old to listen to Kidz Bop,
but too young to listen to “adult” music.
SPOTIFY KIDS LAUNCH
Bopz allows kids to safely and easily explore various genres on Spotify Kids and find music that
appeals to their developing tastes. Each Bopz band specializes in a different genre. They release lightly
censored covers of more underground songs as well as collabs with lesser known artists.
Bopz is a collection of bands that produce music for kids who are too old to listen to Kidz Bop,
but too young to listen to “adult” music.
SPOTIFY KIDS LAUNCH
Bopz allows kids to safely and easily explore various genres on Spotify Kids and find music that
appeals to their developing tastes. Each Bopz band specializes in a different genre. They release lightly
censored covers of more underground songs as well as collabs with lesser known artists.
TRANSITIONING TO SPOTIFY
When kids are old enough to switch to the regular Spotify app, their Spotify Kids data and listening habits transfer too.
They’re greeted with personalized playlists containing their favorite Bopz songs mixed with established artists
they’re likely to enjoy.
AWARENESS
New music drops are promoted with fly-postings around major cities, sponsored social media posts,
and even banner ads within the Spotify Kids App.
FLYPOSTINGS
SOCIAL & BANNER ADS
