DIXIE

Disposable Paper Plates

Challenged with refreshing Dixie’s Make It Right campaign, we took inspiration from real customer reviews of flimsy paper plates and launched a campaign across TV, OLV, social and digital platforms to show how things go wrong when you don’t use Dixie. 

Role:
Art Direction
Graphic Design
Production

:30 TV Spots
h





:06 5 Star Reviews


 


Social Content

“Handles It All” 


“Face Your Fate”

Audio Ads
 
 



Digital Banners