DIXIE
Disposable Paper PlatesChallenged with refreshing Dixie’s Make It Right campaign, we took inspiration from real customer reviews of flimsy paper plates and launched a campaign across TV, OLV, social and digital platforms to show how things go wrong when you don’t use Dixie.
Role:
Art Direction
Graphic Design
Production
Art Direction
Graphic Design
Production
:30 TV Spots
h
:06 5 Star Reviews
Social Content
“Handles It All”
“Face Your Fate”
Audio Ads
Digital Banners